Aunica connects you to the consumer using strategy, data, technology, and creativity, offering digital services and solutions in sectors such as Data Driven Intelligence, AdTech, and Technology to help you achieve your goals in the digital realm.
With a focus on innovation and performance, aunica has become a pioneer in the use of technology in digital marketing campaigns in the Brazilian market, being a reference in Data Driven Marketing and Digital Marketing.
CDP
Customer Data Platform
Simplified marketing automation with precise and intelligent audience segmentation. Provide personalized content and enhance the relevance of your customer retention and loyalty strategies.
Purpose
With a CDP, you can centralize all your customer information in one place, regardless of the source or format.
This includes data from different channels such as websites, social media, emails, transactions, and more. This way, you can centralize, organize, and use this data strategically, boosting your marketing and sales operations to new heights.
Benefits
Gain a unified view of your customers to make more informed decisions and increase the efficiency of your campaigns with targeted ads and relevant content, saving time and resources.
Analytics
Collect, organize, and analyze relevant data for strategic decision-making. With Analytics, you have a comprehensive view of your customers’ activities and interactions, ensuring a detailed understanding for your campaigns and actions.
Purpose
With the platform, you can conduct advanced analyses to identify trends, patterns, and hidden insights in your data. This includes targeting your audience, analyzing the sales funnel, preferences and behaviors, as well as performance metrics for your business.
Benefits
A deep and detailed view of customers allows you to understand their interests, behaviors, and preferences, enabling the customization of marketing strategies and the creation of more engaging experiences. Additionally, with Analytics, you can identify growth and innovation opportunities by discovering new market segments, developing products or services aligned with audience needs, and promoting continuous improvements in your strategies.
Data experience
Domo is a revolutionary platform that goes beyond simple data integration and visualization. Recognized as a leader in Business Intelligence (BI), it offers an intuitive and user-friendly interface, allowing users of different skill levels to work efficiently with data.
Purpose
Establish a solid foundation to connect and integrate data from any source. Its data governance features, integration with cloud data warehouses, intuitive ETL tools, and advanced security enable Domo to make your data accessible, usable, and reliable in one place.
Benefits
Through this advanced BI solution, you can leverage advanced data visualization and science features, alerts, collaboration, data storytelling, mobile access, interactivity, and dashboard customization, as well as self-service reporting. With Domo, you can drive business efficiency through powerful data analytics where information becomes accessible, shared, and used for the evolution of your business.
Ad Server
Enhance your business results with advanced targeting features and frequency control to direct your campaigns to the right audience.
By using an ad server,
you centralize the entire process of ad management and delivery, saving
time and resources.
DMP
The customer at the center of your strategy
Produce intelligent campaigns and create organized cross-media analyses based on user behavior profiles regardless of the context or content where they are impacted.
With DMP, you prepare your data for the future and place identity at the center of your strategy, orchestrating the best customer experience at all touchpoints through data.
of the current available personalization experience relies on
third-party cookies.
of marketing executives are familiar with non-cookie-based tracking options.
of professionals are well-prepared for a world without cookies.
